'Tis the season to shop small

Shop small. Save big

24 hours, dozens of small shops, ONE universal promo code = Endless savings!

What happens when an exceptional mix of makers and small businesses from all over the country come together for a curated, one-day, one-stop shopping event? It's an incredible opportunity for you to save on thousands of unique, beautifully made items, all at once, in an easy-to-shop format. 

The universal discount code will be revealed on Sunday 12/8 at 6pm EST


Where do I find the code? 

The code is hush hush! Until the day of the event. This Sunday at 3:00 pm PST/6:00 pm EST, we will announce the code at Small Shop Holiday Market over on Instagram and it will be good to use for 24 hours at every participating shop! 


How do I apply the discount code?

Each participating shop will have the exact same code to be used, making it easy to remember and to shop! One universal promo code, 60+ ways to save. Browse the categorized list below or the feed at Small Shop Holiday Market for a catalog of shops participating and what they are offering! Just enter the universal code when you check out on any of the sites to apply your savings!


Note: Shops within each category are listed in the order they appear on the Instagram feed at Small Shop Holiday Market to help make them easier to find if you're shopping from the feed. Some shops may be listed in more than one category.


Accessories include anything from lovingly hand-crafted bows, baby bibs, pacifier clips, diaper bags, bow ties, bonnets, hats, shoes and more! 

Sawyer Rose and Co 15% OFF

Finer and Dandy  40% OFF

Finite Little Gems  25% OFF *excludes cyber deals and princess line*

Bespoke Baobei 25% OFF

Creative Change Designs 30% OFF

This Little Piggy Bow Co  20% OFF

Park and Faith 20% OFF

The Happy Stitch Shop 40% OFF

Olive Threads Co 20% OFF

Sauce Tribe Handmade 25% OFF

Lee Lee and Me Co 20% OFF

The Rosemarie Co 40% OFF tassels

Unigirl Co 20% OFF

Embelish Trends 30% OFF

Baby Blaine Co 30% OFF

Sherbet with Sprinkles 15% OFF

W Girls Shop 50% OFF

Geo and Fran 30% OFF

By Little Willow 25% OFF

Lady Eleanor and Co 25% OFF

Winnie James Co 25% OFF

Works of Grace Co 15% OFF

Maddy and Val Co 25% OFF

Fawn Vintage Shop 25% OFF

Shop Amberr 20% OFF

Mustard Seed Bowtique 40% OFF

Little Nestling Co 15% OFF

Willow and Wilder Co 15% OFF

Little High Flyers 20% OFF winter hats and soft-sewn shoes

Humble and Noble Baby 25% OFF

Stella and Lucy Co 20% OFF

The Whimsical Willow Co 20% OFF

Otherware 25% OFF



From gender-neutral tees, eco-friendly baby wear, handmade clothing, hand-printed bodysuits, mama shirts and so much more - this category has an array of wearable goodness for the whole family.

The Neu Company 15% OFF

Finer and Dandy 40% OFF

Kind Kids Club 30% OFF

Ava Grace and Milo Co 25% OFF

Reveille Shop 20% OFF

Lorin Lane Clothing 20% OFF

Blooming Laurel Tree 25% OFF

The Thread and Arrow Shop 25% OFF

The Happy Stitch Shop 40% OFF

Bray Baby 20% OFF

Blooming Bliss Co 20% OFF

Lee Lee and Me Co 20% OFF

Baby Bleus 20% OFF

Shop Flora and Fauna 25% OFF

My Sun Jax 25% OFF

Bad Moms Club 25% OFF

Wild Caactus 25% OFF

Sprinkle of Whimsy 25% OFF

Owen and Sage 10% OFF

The Three Wolves Co 25%

Little Campers Boutique 25% OFF

Benny and the Bear 25% OFF

Ozzy and Ofelia 30% OFF

Maddy and Val Co 25% OFF

The Minimalist Apparel 25% OFF

Shop Petit Dots 15% OFF

Little Seedlings Co 25% OFF

Bodoke Kids 30% OFF

Little Nestling Co 15% OFF

Plaid Honey  25% OFF

Humble and Noble Baby 25% OFF

Charlie and Quinn 20% OFF

Arcadian Hearth 20% OFF


Blankets and Lovies

Finer and Dandy 40% OFF

Bees Blankie 10% OFF


Decor and Art

This category of shops features digital, printable works of art, nursery decor, photo blocks, whimsical gnomes, boho decor, garlands and is a collection of whimsical beauty for the eyes and your heart. 

Golden June 20% OFF

Shiner Photo  50% OFF gift cards

Eliza Mac Co 25% OFF

Lorin Lane Clothing 20% OFF

The Plush Pumpkin Co 10% OFF

The Rosemarie Co 40% OFF tassels

Unigirl Co 20% OFF

Works of Grace Co 15% OFF

Real and Simple Design 25% OFF

Shop Petit Dots 15%

Stella and Lucy Co 20% OFF

Festive Fetti 20% OFF



Baby, toddler, teen and mama jewelry featuring hand-drawn artwork necklaces, and upcycled vintage finds.

Finite Little Gems 25% OFF *excludes cyber deals and princess line*

Unigirl Co 20% OFF

Harbor Acres Boutique 20% OFF

Shop Amberr 20% OFF

Shop Mikay Love 20% OFF 


Mealtime & Kitchen

Quilted baby bibs, sippy cups, snack cups and more, everything you need to take your littles from play dates to dinner dates. 

Bespoke Baobei 25% OFF

Creative Change Designs  30% OFF


Party Time

Creative confetti and coordinating, printable signs, gift tags and invitations.

Festive Fetti 20% OFF


Toys/Sensory Play Kits

Sensory themed activity kits to encourage learning through play. 

Appaloosa Tots 20% OFF